Chatbots that actually convert visitors into leads
June 10, 20264 min read
Most website chatbots fail for one reason: they're generic. A chatbot trained on your content and your service answers the questions your visitors actually ask — and captures the lead instead of losing it to a contact form they'll never fill.
The setup that works: start from your FAQs, wire lead-qualification questions into the conversation, and hand off to WhatsApp the moment a human is needed. That's how HomeServe automated 62% of their bookings.
A good chatbot doesn't replace your team — it filters. It answers the ten questions you'd otherwise answer every day, and escalates the enquiries that need a person. The result is fewer missed leads and more time for the work that matters.